Taboola Advertising Policy
Understanding interest-based advertising
Wegotspice uses Taboola, a content discovery and native advertising platform, to deliver personalised advertising experiences. This policy explains how Taboola works and your choices regarding interest-based advertising.
1. What is Taboola?
Taboola is a content recommendation and advertising platform that helps us:
- Show you relevant product recommendations
- Display personalised advertisements based on your interests
- Measure the effectiveness of our advertising campaigns
- Reach potential customers across premium publisher websites
2. How Taboola Works
When you visit our website, Taboola may collect information about your browsing behaviour through cookies and similar technologies. This information helps deliver more relevant advertising to you across the Taboola network.
2.1 Information Collected
Taboola may collect:
- Pages you visit on our website
- Products you view or add to cart
- Time spent on pages
- Device and browser information
- IP address (anonymised)
- Referral source
2.2 How Information is Used
The collected information is used to:
- Show you relevant product recommendations
- Display personalised advertisements on partner websites
- Measure campaign performance and ROI
- Improve ad targeting and relevance
- Create audience segments for marketing
3. Taboola Pixel
We use the Taboola Pixel, a piece of code that tracks specific actions on our website:
3.1 Tracked Events
- Page View: When you visit any page
- View Content: When you view a product
- Add to Cart: When you add a product to your cart
- Initiate Checkout: When you begin the checkout process
- Purchase: When you complete a purchase
3.2 Purpose of Tracking
Event tracking allows us to:
- Measure conversion rates
- Optimise advertising spend
- Create custom audiences
- Retarget interested visitors
- Exclude recent purchasers from ads
4. Where You'll See Our Ads
Through Taboola, our advertisements may appear on:
- Premium news and media websites
- Content discovery widgets
- Mobile applications
- Partner publisher networks
Ads are displayed as "Sponsored Content" or "Recommended for You" sections.
5. Retargeting
We use Taboola for retargeting, which means:
- If you visit our website, you may see our ads on other websites
- Ads are personalised based on products you viewed
- We may show special offers to cart abandoners
- Recent purchasers are excluded from certain campaigns
6. Your Privacy Choices
6.1 Opt-Out of Taboola
You can opt out of Taboola's interest-based advertising:
- Taboola Opt-Out: Visit Taboola Privacy Policy and click "Opt Out"
- Browser Settings: Disable third-party cookies in your browser
- Industry Opt-Out: Visit Your Online Choices
- NAI Opt-Out: Visit Network Advertising Initiative
6.2 Impact of Opting Out
If you opt out:
- You'll still see advertisements, but they won't be personalised
- Ads may be less relevant to your interests
- You may see the same ads repeatedly
- Opt-out is device and browser-specific
6.3 Mobile Opt-Out
On mobile devices:
- iOS: Settings → Privacy → Advertising → Limit Ad Tracking
- Android: Settings → Google → Ads → Opt out of Ads Personalisation
7. Data Retention
Taboola retains data according to their privacy policy:
- Cookie data: Up to 12 months
- Event data: Up to 24 months
- Aggregated data: Indefinitely (anonymised)
8. Data Security
Taboola implements security measures including:
- Encryption of data in transit
- Secure data storage
- Regular security audits
- Access controls and authentication
9. International Data Transfers
Taboola operates globally and may transfer data to:
- United States
- European Union
- Other countries where Taboola operates
Transfers comply with applicable data protection laws including UK GDPR.
10. Children's Privacy
Our website and Taboola services are not directed to children under 16. We do not knowingly collect data from children.
11. Your Rights
Under UK GDPR, you have the right to:
- Access: Request information about data collected
- Rectification: Correct inaccurate data
- Erasure: Request deletion of your data
- Restriction: Limit processing of your data
- Objection: Object to data processing
- Portability: Receive your data in a portable format
12. Taboola's Privacy Policy
For detailed information about Taboola's data practices, please review:
- Taboola Privacy Policy: www.taboola.com/privacy-policy
- Taboola Cookie Policy: www.taboola.com/cookie-policy
13. Advertising Standards
Our Taboola advertising complies with:
- UK Advertising Standards Authority (ASA) guidelines
- Committee of Advertising Practice (CAP) Code
- Consumer Protection from Unfair Trading Regulations 2008
- UK GDPR and Data Protection Act 2018
14. Transparency
We are committed to transparency in our advertising:
- All sponsored content is clearly labelled
- We disclose our use of Taboola in our Cookie Policy
- We provide clear opt-out mechanisms
- We respect your privacy choices
15. Updates to This Policy
We may update this policy to reflect:
- Changes in Taboola's services
- New advertising features
- Legal or regulatory requirements
- Best practice developments
Check this page regularly for updates. The "Last Updated" date indicates the most recent revision.
16. Contact Us
For questions about our use of Taboola or to exercise your rights:
Data Protection Officer
Wegotspice Limited
42 Sloane Street, London SW1X 9NR
United Kingdom
Email: [email protected]
Tel: +44 20 7946 8273
17. Complaints
If you're not satisfied with our response, you can lodge a complaint with:
Information Commissioner's Office (ICO)
Wycliffe House, Water Lane
Wilmslow, Cheshire SK9 5AF
Tel: 0303 123 1113
Website: www.ico.org.uk